>>8 Be entertaining, be funny, make them like you as a person. That's really about it.
Story time: So, continuing with the record of yesterday's presenter, he told us about this time when the essay for Stanford acceptance thing was: "You are stranded on an island for the rest of your life. What two books do you take with you and why?"
Guess what's the number one answer.
The Bible.
The third?
The dictionary.
So, here you can tell they're trying way too hard to look educated or something for the school, but most essay readers for colleges are twenty-something years old women who stayed back two years after graduating because they love their school too much. They want entertainment, not a six page essay on how you memorized the dictionary or whatnot.
Hope that helps (I probably didn't do much, but yea...)