World Wrestling Entertainment is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales. Founded by Jess McMahon and Toots Mondt in 1952, it is currently the largest professional wrestling promotion in the world, reaching 13 million viewers in the U.S. and broadcasting its shows to more than 150 countries.[7] Like other professional wrestling promotions, WWE's shows do not feature legitimate sporting contests. Instead, its programs feature storyline-driven combat sport matches with predetermined outcomes and fighting maneuvers that are worked, all promoted as legitimate bouts.